It started out as a joke: “Hey, maybe we should publish more lists.” Then it became a cliché: “Of course, lists always do well.” And now it’s an obsession of mine: what is BuzzFeed doing? How can I do more of it? They have a hundred times more people than we do — what can we learn from their research?
This interview with BuzzFeed founder Jonah Peretti, over on Medium, was published while I was on an electronic hiatus. I’m so glad it popped up on my radar.